Internet Marketing and Lead Generation for Real-Estate Agents and Brokers

Our Internet-marketing strategy for REALTORs® has been designed to do three things:

  1. Generate a constant influx of high-quality leads at a low-cost through conversion optimization
  2. Reduce your expenses by cutting your marketing dollars in half
  3. Amplify the effects of your marketing dollars by increasing your lead qualification ratio

Situational Analysis

Real-estate agents who have an effective Web presence can now generate substantial profits from online leads. According to the 2007 National Association of Realtors® Profile of Home Buyers and Sellers, "84 percent of recent home buyers used the Internet in their search, up from 80 percent in 2006. Most of these buyers--82 percent--used a real estate agent to help them complete the purchase."

"We know from our research that, rather than displacing real estate professionals, the Internet is actually helping connect them with home buyers," said National Association of Realtors® President Pat V. Combs, from Grand Rapids, Mich., and vice president of Coldwell Banker-AJS-Schmidt. "Our members understand that the most effective path to today's buyers and sellers is often through their modems. Realtors® advance technology to serve their clients and make the real-estate transaction more efficient for all consumers."

Real-Estate Agent Needs

As a real-estate agent, you may be out showing a home when a lead comes in so it would be impractical for you to stop what you are doing and respond quickly, even if the lead is sent directly to your Blackberry. In addition, you probably prefer to deal with buyers whom have been pre-approved, rather than wasting time filtering through leads that are not pre-approved. Our strategy addresses these issues so that you can spend more time doing the things that are most profitable to your business.

Contact us to find out how we can help you generate and close more leads.