About Us

Electric Speed helps you generate business online through marketing, social media, search engine optimization and helps optimize your business processes to make sure you are converting a high percentage of your leads into closed deals. We specialize in the mortgage, real-estate, and debt industries.

James Thornton, President

James cofounded the Colorado Federal Savings Bank (Cofedbank) Internet division in 2003, where he served as the Director of Development through January 2008. Cofedbank was a nationwide mortgage lender, and the online division originates loans in all 50 states. He developed the national Internet-marketing strategy for the online division and the bank's 30-plus branches, led the website development, and managed the sales team. James graduated from Baylor University with a BBA in Management Information Systems and continued his education there for one year of post-baccalaureate studies in Computer Science.

Rush Vann, Director of Operations

Rush has managed a variety of projects from construction engineering to non-profit ventures. He has managed multiple engineering projects including a billion dollar tollway project in Austin Texas. Also, in 2006, he co-founded a fundraising venture called "Swim the Strait '06" and, at it's completion, raised over $100,000 for disabled veterans. Rush has also served as an Officer in the Navy and is currently a Captain in the Army National Guard. Rush graduated from the University of Texas in Austin with a BS in Civil Engineering.

Melissa LeBaron, Research Assistant

Melissa graduated from Texas State University in December of 2009 with a BBA in Marketing. She is a social media guru and is finding new ways for clients use the social web to generate more business.

Lori Royals, Account Manager

Lori was buyer for a multi-million dollar manufacturing company and managed an insurance company that handled the benefits for Omnicom, the largest advertising agency in the U.S.